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Target clients

Are you an early stage or medium sized business with HIGH growth ambitions?

Does your business lack the financial, commercial and management skills needed to significantly grow your business?

Perhaps you are an investor in one of these businesses?

The facts

·         50% of start-ups fail within the first two years
·         90% of businesses do not survive for more than 10 years
·         The risk of failure reduces significantly with sound financial management 

Therefore, you are much more likely to be successful and survive these statistics if you have a highly experienced CFO supporting you - and at an earlier stage.

Getting the higest level of financial management advice will help lead to increased sales, profit and cash.  The business will be more sustainable and have a higher capital valuation.  You will also benefit from having greater peace of mind and fewer sleepless nights.


The need for a senior finance professional actually arises well before it can be justified as a full time position...and many businesses leave it too late.

Even after it has become a full time position, the demands of any growth business can quickly outstretch the capabilities of that person.   

A Non-executive CFO provides business owners with the opportunity to have the support of a seasoned senior CFO on a part-time basis.  Someone who has all the financial and business experience needed to meet the ever increasing demands of any growing business, both now as well as into the future.


Why Non-executive?

This is to stress it is a part-time role (somewhere between 1 and 4 days a month) and the CFO will operate outside of the business’s day-to-day management structure as much as possible.  For example, the CFO will want to build a solid finance function which is an integral part of your business and one which you can manage day-to-day without you needing them to be there.  All these things will allow the CFO to give better impartial advice, the ability to constructively challenge others, and become your “Trusted Advisor”.  However, none of this means they will not roll their sleeves up and fix things when they need to, particularly in the early days of an assignment.


Why CFO?

There is nothing wrong with having a Finance Director, in fact, larger businesses may have both an FD and a CFO.  It is just that a CFO is much more highly experienced in finance and, importantly, business generally.  A CFO will be able to add much more value and in all areas of the business, not just finance.  A CFO will be able to speak to you in language you understand and be better at operating at both a strategic and a tactical level.  For all these reasons, a CFO will have much more credibility with investors, banks, customers and suppliers.


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